Blog post 6- Reflect on the Assessment Task 2 pitch presentation

After the pitch presentation in this week, I have heard some great ideas and learned a lot from others presentation.

  1. A new place I call home

I felt it is a warm story when I first heard this topic. The project is a documentary web series about immigrants’ favorite food and documenting their cooking process. I have watched a lot of cooking videos or tutorials, and they are all just teaching the audience how to cook and lack a more attractive theme. However, in this project, I can not only view the cooking process but also listen to the stories about the meal form each participates. Moreover, all participants are the group of people who have immigrated to Australia, so it enhances the emotional resonance of the immigrant community.

  1. Machine Generation: The Passion of The Heist

I decided to work with this project because I completed many documentary projects in my previous experience, but this project is a science fiction project, I think I can learn different fields of knowledge and skills on the project. I have never been in touch with Augmented Reality technology before. I know that this technology has been widely used in many libraries and art galleries, but I have never experienced it. So, I hope that I can get more knowledge in this area through this project. Also, “The Passion of The Heist” is a transmedia storytelling project that includes the book, mobile phone, and social media.

My project only focuses on using Facebook and Weibo, and the Instagram is also a great social platform for uploading behind scene stories and short videos. Furthermore, there are few interactive elements in my piece, but only through simple clicks to interact with the audience and users, I need to think about how to attract viewers more efficiently and make them willing to watch and share videos. In the first stage project, I want to make a website about gender equality, users can listen to the story of the participants by clicking the audio, and I think audio can let the audience sit down and listen carefully. But the web design is a tricky part, so I chose to use the Klynt to interact with users.


Reference list:

My Grandmother’s Lingo (2016)


Blog post 5- VR documentary

“The People’s House” (2017) can also be called “The People’s House – Inside the White House with Barack and Michelle Obama”. This film is a 22 minutes virtual reality documentary that describing the White House in the eyes of the Obama and Michelle Obama.

After entering this VR documentary, firstly, I can hear the voice of Obama and see the lawn in front of the White House. With the voice of Obama and Michelle, viewers can visit 19 rooms of the White House’s throughout the 22 minutes of the film, including places that are not open to the public, such as the bedroom of President Lincoln.rtKF-fymrqmq4390850

This documentary film based on the White House. Therefore, the footages are quite limited and cannot be filmed as freely as other types of documentaries. Besides, because this is a documentary the production team could not use computer animation to achieve the purpose of attracting the attention of the audience. We can see the filmmaker uses the voice over and face to face communication to enhance the resonance and emotional experience of the work.

This documentary includes a lot of time-lapse footage, and it is like staying in the White House for a whole day when the audience watches the video.Or sitting in the garden of the White House and watching the old butler walks the dog, which gives the viewer a unique experience.

So “The People’s House” gives the audience the feeling that they are invited by the Obama and First lady Michelle Obama to visit the White House, and Barack and Michelleare the tour guide. The audience can also sit down and have a face to face communication with them. The viewer can understand and explore the history and culture of the White House through an immersive experience.

“Nomads” (2016) is another virtual reality documentary which is divided into three episodes: Maasai, Sea Gypsies and Herders. A guided program will appear in this piece to replace the narrator, and then the viewer can navigate by themselves after entering the world of Nomads. This quiet documentary combined with VR technology will make the audience relax and enhance the immersive experience.

Compared VR documentary with immersive theatre. In my opinion, the VR documentary is more controlled by the audience, and because the lack of continuity in the film, the filmmaker will pay little attention to narrative.


Reference list:

Bucher, J 2017, ‘Storytelling for Virtual Reality: Methods and Principles for Crafting Immersive Narratives’, Taylor & Francis.


Dining, A 2017, ‘A User Study of Story Presence in an Immersive Narrative Experience tested with Variant Levels of Immersion’, In SMPTE 2017 Annual Technical Conference and Exhibition, pp. 1-12.

Blog post 4- Transmedia storytelling

After I had this week’s flipped lecture, I have learned a lot of Chinese simulation video games. ‘Transmedia storytelling refers specifically to texts where content appears in a coordinated way across many different media formats (such as television, film, webisodes, mobile phone applications and mobisodes, games, books, graphic novels, and music albums)’ (Edwards 2012). So, the transmedia storytelling represents that narrator tells stories through different platforms. But WHY? Why transmedia storytellers use a various medium to tell stories? According to Pratten (2011), “the transmedia storytelling could be described as taking the audience on an emotional journey that goes from moment-to-moment”. As the figure shows that each medium works separately in the conventional media industry. While in the new media industry, the stories on each media platform should be independent of each other, but these mediums make a unique and valuable contribution to the whole story so that multi-platform storytelling create a close complementary entertainment experience.

图片 1

Different platforms can provide different experiences for different audiences. For example, “The Matrix” mainly include three movies, nine animated short films, two comics, a series of games and toys. Therefore, the audience can have discoveries and understandings of the film after playing the games. In order to understand the whole work and obtain the entertainment experience, the audience must explore and collect the information conveyed by all media platforms. In terms of Chinese TV series, the storyteller has created new accounts for the characters in Weibo. These accounts post messages on Weibo to interact with their fans and other characters with their corresponding identities and personalities in the TV series, the content of these messages is also having some personal improvisations and changes. Thus, these accounts of characters are not a repetition of the story but enrich and expand the original content and strengthen interaction with the audience, so that realizing the purpose of using social media to develop the story and interact with the audience.

For my project, I will use the social media platform to interact with the audience. I will upload interview clips on the Facebook, and the audience can watch these videos and add comments in the text box. Besides, to raise audiences’ awareness of gender equality by using transmedia storytelling.


Reference list:

Edwards, L. H 2012, ‘Transmedia storytelling, corporate synergy, and audience expression’, Global Media Journal, vol. 12, pp. 1-12, viewed 29 May 2017.


Pratten, R 2011, ‘Getting started with transmedia storytelling’, 2nd edn

Blog post 3- Interactive video

An interactive documentary is a new form of the traditional documentary in the new media environment. As Galloway (2007) describes that “Any documentary that uses interactivity as a core part of its delivery mechanism can be called an interactive documentary”. Like traditional documentaries, interactive documentaries can also be divided into different types. Concerning interactivity, the interactive documentary achieves the interaction and communication between the author, the project and the audience. In terms of aesthetic, the interactive documentary follows the rules of montage. Therefore, the interactive documentary is more realistic.

Unlike the traditional documentary, there are a growing number of web-documentary that foreground user contributions in various forms. “Eighteen Days in Egypt” is a documentary project that aims to bring together the photographs taken by people who were in Egypt during the 2010 revolution. The project that involves participants as contributors of content within a framework established by the documentary maker. Thus, this kind of documentary also can be called collaborative web documentary. In addition, “Hollow” (2013) is a web-based interactive documentary, and it differs from “Eighteen Days in Egypt” in that audiences and users can view the story by scrolling up and down the web page. Furthermore, users can watch videos, interviews and slide shows by clicking on the screen.

After this week’s lecture, I watched an interactive video on YouTube called “Deliver Me to Hell” (2010). The video tells the story of an employee who needs to deliver a pizza to a female customer through zombies. In this process, the audience decides the development of the story through their choice, which means that the audience is also involved in the creation of the story. However, as I mentioned in the last blog, the narrator has to create a lot of storylines based on each choice.

My digital narration proposal will also be in the form of interactive fictional video. The video content is about gender equality, focusing on the issue that women experience gender inequality in their lives and the workplace, and the audience can watch the video by clicking the button that pops up on the screen. The other part of the project is an interview. Hopefully, I can create an interactive website or a simple webpage for the interview part that will add the images of 2-3 participants to the page. The audience and user can view their stories by clicking on the screen.


Reference list:

Galloway, D, McAlpine, KB & Harris, P 2007, From Michael Moore to JFK Reloaded: Towards a working model of interactive documentary, Journal of Media Practice, vol. 8, no. 3, pp. 325-339.


Nash, Kate. “Modes of Interactivity: Analysing the Webdoc.” Media, Culture & Society 34.2 2012. 195-210.

Blog post 2- Audience participation & Target Audience

Our group presented this week, and this is the first time I have heard the concept of immersive narrative. In my opinion, the real idea behind the immersive storytelling is to create a world that audience could explore to feel like they were having sort of experience where they were by themselves for most of the time. In the process of interacting with actors, audiences are no longer passive recipients of information. They can also provide feedback to actors and even participate in the plot. As White (2013) describes that “the participation of an audience, or an audience member, in the action of a performance”.

Also, the audience will move on quickly if they don’t find what they want. Thus, I need to target my audience before each project starts, so that I can show not just how strong my concept is but that I have thought about who I am making it for.

The content of my project is about gender equality. So, the primary audience is women (include working mom and stay-at-home mom) who have experienced gender inequality in their lives. They should be the group of people who search and communicate this issue directly. The secondary audience mainly includes people who receive information indirectly, and they are not very enthusiastic about the content of the story. I think this group of people can also be called “onlookers”, as Lee groups users into three categories: Casual, Active and Enthusiastic. My project will publish on YouTube. The target audience is ‘Internet generation’ who range between 20-35 years. Besides, the project will focus on comedy, so the secondary audience is the group of people love to share and create what they think is funny on the social media platform. The ‘Internet generation’ wants everything fast, if they are not hooked quickly, they will switch to something else.


Reference list:

Jenkins, H, Purushotma, R, Weigel, M, Clinton, K & Robison, AJ 2009, Confronting the challenges of participatory culture: Media education for the 21st century, Mit Press.


White, G., 2013. Audience participation in theatre: Aesthetics of the invitation. Springer.

Blog post 1- Narrative structures

Thelinear narrative is like a straight line. The content of the film or the video game is closely linked and developed in chronological order. So, the linear narrative always follows a similar structure from the beginning to the climax of the story, then to the end of the story. Also, the events in each scene have a causal relationship, and the last events will affect the present events. There is only one ending for the whole story, although there are multiple causal relationships between each event. Conventional film and drama often use linear narrative. For instance, “Inception” (2010) is an example using linear narrative, the film follows a linear narrative mode: the beginning, the development, the climax, the ending, although the narrator designed a plot of many dreams.However, the linear story has obvious disadvantages due to lack of decision elements, and its entertainment is not prominent.

In contrast, Non-Linearstories piece together a story where scenes may be presented outsidethis single logical sequence. Stories involving flashbacks or multiple story line progressions that jump back and forth fit this construction” (Devlyn 2010).

  • Branching stories

For video games, if the designer wants to design a selection function, the easiest way is to add selection opportunities to the linear narrative. Players need to make a choice when they reach a certain point. Then the story will follow this route until it reaches another choice point. For example, the protagonist in ‘Phantasy Star III’ has two chances to choose one of the two girls as his wife, which leads to four branch routes, each route with its own story and ending.

Branching stories have the advantage of interactivity. But the branching stories also have a significant drawback: it requires a high budget. The creators of ‘Phantasy Star III’ have to write four stories. If the third choice in a video game, they have to write eight stories, and ten options require 1024 stories! Besides, players who only play once cannot know all the content of a game. So, players need to replay to see all game routes.

  • Multilinear stories

Multilinear stories are often used in interactive films. The film is composed of many short stories, and the audience controls the development of the story. Regarding video games, the game will switch to another level or another scene after the player completes a task (Schell 2009).

I decided to use nonlinear structures to develop my proposal. Because non-linear narrative can attract more audiences than the linear story, and the interactive project is more interesting than the traditional video, the audience will not feel bored as there is only a single ending.

After I listened to this week’s presentation, they gave many examples to help us understand the definition of narrative structure, but I think they need to add some dot points in the presentation so that the audience can know which part you are talking.


Reference list:

Bateman C, M 2007. Game writing: Narrative skills for videogames. Independence: Charles River Media.


Devlyn 2010, ‘It’s All a Matter of Time: Exploring Linear vs. Non-Linear Story Structure’, romance university, viewed 16 March 2018,



Schell, J 2009, The Art of Game Design: A Book of Lenses, Elsevier/Morgan Kaufmann, Amsterdam, Boston.

#6 Reflection on the course

From this semester, I have a deeper understanding of the film production. Firstly, in the pre-production, I learned that I need to get the permission first from building manager (location) then start shooting. Also, I need to place myself in the scene and draw the storyboard template, because we should know the angle and position of the camera setting in advance.

Secondly, in the production. It is important to set white balance, especially when moving the camera from indoor to outdoor. In addition, the log sheet has to be write carefully in order to match the audio and video accurately. I learned that there are several types of shots and shot size. However, I am not very familiar with the setting of the light, so I need to read more reference about lighting. In a team, each member has a clear role and they need to communicate effectively.

The editing is the most important task in the post-production. At the beginning of the semester I wanted to improve the professional skills in editing. Now, I know how to do the color grade and add some effect on the audio and video. I understand that different genre of the video requires different editing style. The keyboard shortcuts can make the editing easily and quickly. The project editing should be organized in the right way. At first, I didn’t know why we need to do this. After this semester, I understand that I can clearly distinguish the different video, audio and music. And I know that we need to save the different version into different sequence.

Before I study this course, I just concerned about the content of film, now, I will focus on some shooting and editing techniques when watching films.